(The company has also pushed back against FLoC, Google's new online tracking model released just months ago.)īrave Search, which was available to a limited number of users before Wednesday’s beta release, promises users a unique set of features that the company claims no other browser provides. The company launched both a news reader and a combination VPN and firewall tool last year, and since 2019, it has implemented a novel advertising model that lets users earn money for viewing “privacy-preserving” ads.įrom a certain lens, then, Brave’s growing stable of products begins to resemble a response to Google’s massive data collection regime-a suite of tools that do not prioritize making life easier for the user but making life harder for those who invade user privacy. To its credit, Brave is expanding its offering. It is the oil that both fuels and smooths its online convenience machine. How Brave expects to compete against Google-which owns 92 percent of the global search engine market share-is less clear, as “search” today is not just the delivery of information, but also the integration of that information into a company’s product suite, like when a Google search for a restaurant’s location can auto-populate that restaurant’s address into Google Maps, or when a Google search for movie times considers a user’s location.įor Google, its search business is not just an Internet answer box. The privacy-forward web browser Brave launched its new search engine in beta on Wednesday, promising a more private experience that does not track user searches, build user profiles, or require the use of an external, pre-existing search index to deliver results.Ĭlear from the company’s early marketing, Brave intends to position its search tool as a foil to Google, telling audiences in a promotional video that using its new search tool alongside its browser provides “the first, independent, 100 percent private alternative to Google Search and Chrome.”
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